Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] Two women sit at a desk together with a tablet while one teaches the other how to add products to Shopify.

How to Add Products to Shopify

Learn how to navigate Shopify to create product listings and get your products in front of viewers.

November 6, 2024

Article

[Featured Image] A marketing professional describes the team’s new marketing strategies, developed in part with the marketing tools they use to analyze data.

Marketing Tools to Help You Automate, Analyze, and Meet Your Goals

Explore marketing that can help you save time in your workday and achieve more from your marketing strategy. These include social media, CRM, and data analytics—just to name a few.

November 6, 2024

Article

[Featured Image] A businesswoman sitting on a desk works on her phone at the social media management job she found thanks to her impressive social media manager resume.

How to Write a Social Media Manager Resume: What to Include

Discover how to highlight your social media manager skills and allow your expertise to shine. Read on to learn how to design a resume that emphasizes your abilities and qualifications.

November 6, 2024

Article

[Featured Image] Two women sit at a desk together with a tablet while one teaches the other how to add products to Shopify.

How to Add Products to Shopify

Learn how to navigate Shopify to create product listings and get your products in front of viewers.

November 6, 2024

Article

[Featured Image] A marketing professional describes the team’s new marketing strategies, developed in part with the marketing tools they use to analyze data.

Marketing Tools to Help You Automate, Analyze, and Meet Your Goals

Explore marketing that can help you save time in your workday and achieve more from your marketing strategy. These include social media, CRM, and data analytics—just to name a few.

November 6, 2024

Article

Learn more about marketing

Status: Free Trial
Status: AI skills

Google

Skills you'll gain: Data Storytelling, Search Engine Marketing, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Search Engine Optimization, Order Fulfillment, Social Media Management, Performance Measurement, Spreadsheet Software, A/B Testing, Customer Retention, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
41K reviews

Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis

Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Copywriting, Multimedia, Branding, Target Audience, Persona Development, Business Ethics, Writing

4.5
Rating, 4.5 out of 5 stars
5.2K reviews

Intermediate · Course · 1 - 3 Months

Status: Free Trial
Status: AI skills

Meta

Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Instagram, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Presentations, Digital Marketing, Brand Management

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
22K reviews

Beginner · Professional Certificate · 3 - 6 Months

[Featured Image] A professional with an impressive marketing coordinator resume and background leads a marketing meeting with three colleagues sitting at a table.

How to Write an Impactful Marketing Coordinator Resume

Explore some helpful tips to create a powerful marketing coordinator resume to highlight your best attributes and increase your chances of getting hired.

November 6, 2024

Article

[Featured Text]: A group of people stand around a table to discuss the types of marketing they plan to use in an upcoming campaign.

10 Types of Marketing to Get Your Business Noticed

Explore different types of marketing and how to use them to promote your business. From social media to content marketing, discover strategies to reach your target audience.

November 6, 2024

Article

A woman works on her Google Ads campaign on a laptop while sitting at a table by a window.

How to Bulk Add UTM Parameters to Google Ads

UTM parameters are an effective way of tracking the success of your Google Ads campaign performance. Learn how to bulk add them to your ads.

October 30, 2024

Article

[Featured Image] A marketing automation specialist is having a meeting with a team member about her tasks on a project.

Marketing Automation Specialist Career Guide

Marketing automation specialists are key players in a business’s marketing strategy. Discover the skills and education needed for this role, as well as their average salary and how to start a career in the field.

October 28, 2024

Article

[Featured Image] A search engine marketing team huddles around a crowded conference table to discuss their next campaign.

Search Engine Marketing: SEM Basics for Beginners

Explore search engine marketing (SEM) and how this internet marketing strategy helps marketing professionals drive qualified web traffic and convert viewers to customers. Discover the benefits of SEM and real examples of SEM at work.

October 25, 2024

Article

[Featured Image] After achieving her seo certification, a smiling content marketer works on search engine optimization on her laptop in an office at her job.

SEO Certification: What It Is and How It Is Beneficial

Explore what search engine optimization, or SEO, is and why it needs to be part of your digital marketing plan. Plus, learn what an SEO certification is and how it can help you.

October 23, 2024

Article

[Featured Image] A marketing team made up of a mix of men and women discuss their funnel marketing strategies, with one man pointing to a whiteboard while his colleagues watch.

What Is Funnel Marketing?

Funnel marketing is a marketing strategy that designates stages of the customer’s journey from first hearing about a product to making a purchase. Learn what funnel marketing is and how to implement this approach in your marketing efforts.

October 22, 2024

Article

[Featured Image] A smiling group of friends have a lively conversation about the benefits of social proof in their personal and professional lives.

What Is Social Proof and How to Use It?

Discover a common psychological phenomenon that guides our actions and decisions called social proof. Learn more about social proof, its uses in marketing, and how to integrate it into your marketing strategies.

October 22, 2024

Article

[Featured Image] In an office setting, a woman wearing a black and white dress stands at the end of a table and speaks to her marketing team of four other people about outbound marketing.

What is Outbound Marketing?

Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail. Learn how it differs from inbound strategies and how to use it to increase engagement and generate interest in your products or services.

October 21, 2024

Article

[Featured Image] A businesswoman sitting on a desk works on her phone at the social media management job she found thanks to her impressive social media manager resume.

How to Write a Social Media Manager Resume: What to Include

Discover how to highlight your social media manager skills and allow your expertise to shine. Read on to learn how to design a resume that emphasizes your abilities and qualifications.

November 6, 2024

Article

[Featured Image] A professional with an impressive marketing coordinator resume and background leads a marketing meeting with three colleagues sitting at a table.

How to Write an Impactful Marketing Coordinator Resume

Explore some helpful tips to create a powerful marketing coordinator resume to highlight your best attributes and increase your chances of getting hired.

November 6, 2024

Article

[Featured Text]: A group of people stand around a table to discuss the types of marketing they plan to use in an upcoming campaign.

10 Types of Marketing to Get Your Business Noticed

Explore different types of marketing and how to use them to promote your business. From social media to content marketing, discover strategies to reach your target audience.

November 6, 2024

Article

A woman works on her Google Ads campaign on a laptop while sitting at a table by a window.

How to Bulk Add UTM Parameters to Google Ads

UTM parameters are an effective way of tracking the success of your Google Ads campaign performance. Learn how to bulk add them to your ads.

October 30, 2024

Article

[Featured Image] A marketing automation specialist is having a meeting with a team member about her tasks on a project.

Marketing Automation Specialist Career Guide

Marketing automation specialists are key players in a business’s marketing strategy. Discover the skills and education needed for this role, as well as their average salary and how to start a career in the field.

October 28, 2024

Article

[Featured Image] A search engine marketing team huddles around a crowded conference table to discuss their next campaign.

Search Engine Marketing: SEM Basics for Beginners

Explore search engine marketing (SEM) and how this internet marketing strategy helps marketing professionals drive qualified web traffic and convert viewers to customers. Discover the benefits of SEM and real examples of SEM at work.

October 25, 2024

Article

[Featured Image] After achieving her seo certification, a smiling content marketer works on search engine optimization on her laptop in an office at her job.

SEO Certification: What It Is and How It Is Beneficial

Explore what search engine optimization, or SEO, is and why it needs to be part of your digital marketing plan. Plus, learn what an SEO certification is and how it can help you.

October 23, 2024

Article

[Featured Image] A marketing team made up of a mix of men and women discuss their funnel marketing strategies, with one man pointing to a whiteboard while his colleagues watch.

What Is Funnel Marketing?

Funnel marketing is a marketing strategy that designates stages of the customer’s journey from first hearing about a product to making a purchase. Learn what funnel marketing is and how to implement this approach in your marketing efforts.

October 22, 2024

Article

[Featured Image] A smiling group of friends have a lively conversation about the benefits of social proof in their personal and professional lives.

What Is Social Proof and How to Use It?

Discover a common psychological phenomenon that guides our actions and decisions called social proof. Learn more about social proof, its uses in marketing, and how to integrate it into your marketing strategies.

October 22, 2024

Article

[Featured Image] In an office setting, a woman wearing a black and white dress stands at the end of a table and speaks to her marketing team of four other people about outbound marketing.

What is Outbound Marketing?

Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail. Learn how it differs from inbound strategies and how to use it to increase engagement and generate interest in your products or services.

October 21, 2024

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

Frequently asked questions (FAQ)