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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Foundations of Sports Analytics: Data, Representation, and Models in Sports

      Skills you'll gain: Statistical Methods, Regression Analysis, Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Matplotlib, Data Manipulation, Data Visualization, Statistical Analysis, Scatter Plots, Probability & Statistics, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Engineering

      Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Jupyter, Generative AI, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Y

      Yale University

      Financial Markets

      Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Applied Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Plotly, Data Visualization, Predictive Modeling, Interactive Data Visualization, Exploratory Data Analysis, Data Wrangling, Data Analysis, Jupyter, Matplotlib, Pandas (Python Package), Seaborn, Data Presentation, Data Import/Export, Web Scraping, Python Programming, Data Structures, Data Science, Data-Driven Decision-Making

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Washington

      Social Media Data Analytics

      Skills you'll gain: R Programming, Text Mining, Statistical Analysis, Correlation Analysis, Web Scraping, Regression Analysis, Analytics, Big Data, Data Analysis, Data Mining, Unstructured Data, Data Collection, Scripting, Application Programming Interface (API), Python Programming

      4.1
      Rating, 4.1 out of 5 stars
      ·
      296 reviews

      Intermediate · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Campaigns, Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Digital Media Strategy, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Drive Engagement, Marketing Budgets, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Content Creation, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Artificial Intelligence, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, OpenAI, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Engineering Foundations

      Skills you'll gain: SQL, Web Scraping, Database Design, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Relational Databases, Jupyter, Data Architecture, Data Pipelines, Big Data, Data Warehousing, Data Governance, Databases, Stored Procedure, Data Manipulation, Python Programming, Data Structures

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Health Information Literacy for Data Analytics

      Skills you'll gain: Data Governance, Data Quality, Data Integration, Data Dictionary, Data Validation, Health Informatics, Data Modeling, Extract, Transform, Load, Health Systems, Data Management, Metadata Management, Data Compilation, Health Care, Analytics, Data Mapping, Healthcare Industry Knowledge, Data Analysis, Health Information Management, Data Cleansing, Taxonomy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      274 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Business Metrics for Data-Driven Companies

      Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Business Intelligence, Tableau Software, Data Analysis, Big Data, Key Performance Indicators (KPIs), Spreadsheet Software, Web Analytics, Data-Driven Decision-Making, Business Strategy, Digital Transformation, E-Commerce, Financial Services, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Strategic Marketing, Target Market, Marketing Planning, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      846 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
    • IBM Data Engineering: IBM
    • Financial Markets: Yale University
    • Applied Data Science: IBM
    • Social Media Data Analytics: University of Washington
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation
    • Data Engineering Foundations: IBM
    • Health Information Literacy for Data Analytics: University of California, Davis
    • Business Metrics for Data-Driven Companies: Duke University

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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