• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Digital Advertising, Marketing Planning, ChatGPT, Generative AI, Marketing Strategies, Brand Strategy, Strategic Marketing, Content Marketing, Customer experience improvement, Branding, Customer Relationship Management, Brand Awareness, Marketing Design, Content Development and Management, Prompt Engineering, AI Personalization, Digital Marketing, Customer Insights, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      116 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Business Analytics with Excel: Elementary to Advanced

      Skills you'll gain: Microsoft Excel, Data Presentation, Operations Research, Regression Analysis, Excel Formulas, Pivot Tables And Charts, Business Analytics, Business Analysis, Business Modeling, Mathematical Modeling, Resource Allocation, Spreadsheet Software, Statistical Methods, Financial Modeling, Productivity Software, Process Optimization, Complex Problem Solving, Transportation Operations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Content Marketing, Social Media Strategy, Social Media Marketing, Creative Design, Target Audience, Marketing Communications, Digital Marketing, Cross-Channel Marketing, Digital Design, Generative AI, Marketing Strategies, Personalized Service, Campaign Management, Content Strategy, Data Ethics, Graphic Design, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Customer Retention, Customer Analysis, Marketing Automation, Customer experience strategy (CX), Personalized Service, Marketing Effectiveness, Prompt Engineering, Customer Insights, ChatGPT, Customer Acquisition Management, Marketing Analytics, Customer experience improvement, Marketing, Marketing Strategies, MarTech, Consumer Behaviour, Business Marketing, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      40 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Analyst

      Skills you'll gain: Business Analysis, Requirements Elicitation, Business Process Modeling, Data Storytelling, Stakeholder Management, Process Mapping, Pivot Tables And Charts, Agile Methodology, Requirements Management, Digital Transformation, Dashboard, Requirements Analysis, Work Breakdown Structure, Business Requirements, Stakeholder Engagement, Data Cleansing, Excel Formulas, Business Analytics, Business Workflow Analysis, Business Systems Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Digital Marketing, Marketing Analytics, Data Presentation, Marketing Strategies, Digital Media Strategy, Marketing Effectiveness, Marketing Communications, Social Media Marketing, Analytics, Marketing Planning, Email Marketing, Marketing, Web Analytics, Campaign Management, Business Analytics, Digital Advertising, Digital Transformation, Data Analysis, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Text Marketing Analytics

      Skills you'll gain: Network Analysis, Supervised Learning, Unsupervised Learning, Deep Learning, Marketing Analytics, Unstructured Data, Text Mining, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Machine Learning, Performance Metric, JSON, Data Visualization, Data Analysis, Natural Language Processing, Machine Learning Methods, Market Data, Marketing, Performance Analysis

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Practice

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Web Analytics, Analytics, Business Analytics, Digital Marketing, Data Analysis, Data Visualization Software, Trend Analysis, Marketing Planning, Online Advertising, Data Collection, Information Privacy

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      ROI-Driven Digital Marketing Analytics

      Skills you'll gain: Search Engine Marketing, Google Ads, Key Performance Indicators (KPIs), Marketing Analytics, Performance Measurement, Business Metrics, Web Analytics, Paid media, Marketing Effectiveness, Pay Per Click Advertising, Return On Investment, Performance Analysis, Campaign Management, Google Analytics, Predictive Analytics, Data-Driven Decision-Making, Social Media Campaigns, Online Advertising, Marketing Strategies, Marketing Automation

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      D

      DeepLearning.AI

      DeepLearning.AI Data Analytics

      Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Analytics, Data Literacy, Data Analysis, Google Sheets, Regression Analysis, Statistical Analysis, Spreadsheet Software, LinkedIn, Statistics, Statistical Hypothesis Testing, Web Scraping, Pandas (Python Package), Relational Databases, Data Ethics, Time Series Analysis and Forecasting, Descriptive Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      145 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1234…344

    In summary, here are 10 of our most popular marketing analytics courses

    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
    • Adobe Marketing Specialist: Adobe
    • The Strategy of Content Marketing: University of California, Davis
    • AI for Marketing: Emory University
    • IBM Business Analyst: IBM
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Text Marketing Analytics: University of Colorado Boulder
    • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
    • ROI-Driven Digital Marketing Analytics: Simplilearn

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok