• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • U

      Universidad de Palermo

      Maestría en Dirección de Empresas (MBA)

      Skills you'll gain: Business Intelligence, Key Performance Indicators (KPIs), Selling Techniques, Human Resource Strategy, Corporate Sustainability, Portfolio Management, Strategic Marketing, Business Analytics, Business Modeling, Business Planning, Digital Transformation, Management Accounting, Entrepreneurial Finance, Market Dynamics, Creative Thinking, IT Management, B2B Sales, Statistical Methods, Marketing Planning, Equities

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      G

      Google Cloud

      Usar o BigQuery ML para inferência

      Skills you'll gain: Analytics, Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Google Cloud Platform, Machine Learning Methods, SQL

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Management

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Master of Business Administration (iMBA)

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection, Corporate Tax

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Building a Real-World Data Science Solution

      Skills you'll gain: Dashboard, AWS SageMaker, Project Documentation, Interactive Data Visualization, Amazon Web Services, Data Science, Machine Learning Methods, Applied Machine Learning, Business Intelligence, Advanced Analytics, Data Analysis, Generative AI, Data Pipelines, Exploratory Data Analysis, Amazon S3, Technical Documentation, Technical Communication, Cloud Infrastructure, Project Management, Automation

      Beginner · Course · 1 - 4 Weeks

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Integrated Marketing Communications, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • H

      HEC Paris

      Innovation Management and Entrepreneurship University Certificate

      Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Decision Making, Content Marketing, Process Analysis, Strategic Thinking, Business Operations, Strategic Decision-Making, Business Planning, Operational Efficiency, Innovation

      University Certificate · 6 - 12 Months

    • U

      Universidad de los Andes

      Maestría en Inteligencia Analítica de Datos

      Skills you'll gain: Unsupervised Learning, Systems Thinking, Deep Learning, Network Analysis, Data Storytelling, Predictive Modeling, Data Visualization, Risk Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, Forecasting, Statistical Analysis, MLOps (Machine Learning Operations), Marketing Analytics, Descriptive Analytics, Simulations, Random Forest Algorithm, Dashboard, Data Cleansing, Operations Research

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of North Texas

      Bachelor of Applied Arts and Sciences

      Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Change Management, Business Writing, Integrated Marketing Communications, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research, Nutrition and Diet

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Introducción a la Ciencia de Datos

      Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Exploratory Data Analysis, Dimensionality Reduction, Data Science, Descriptive Analytics, Supervised Learning, Regression Analysis, Data Visualization, Machine Learning Algorithms, Data-Driven Decision-Making, Data Processing, Time Series Analysis and Forecasting, Data Literacy, Statistical Machine Learning, Visualization (Computer Graphics), Machine Learning, Data Visualization Software, Statistical Visualization

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of London

      Bachelor of Science in Business Administration

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      CPA Pathways Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…336337338…339

    In summary, here are 10 of our most popular marketing analytics courses

    • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
    • Usar o BigQuery ML para inferência: Google Cloud
    • Master of Science in Management: University of Illinois at Urbana-Champaign
    • Master of Business Administration (iMBA): University of Illinois at Urbana-Champaign
    • Building a Real-World Data Science Solution : Coursera
    • Bachelor of Science in General Business: University of North Texas
    • Innovation Management and Entrepreneurship University Certificate: HEC Paris
    • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
    • Bachelor of Applied Arts and Sciences: University of North Texas
    • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok