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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Text Marketing Analytics

      Skills you'll gain: Network Analysis, Supervised Learning, Unsupervised Learning, Deep Learning, Marketing Analytics, Unstructured Data, Text Mining, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Machine Learning, Performance Metric, Machine Learning Methods, JSON, Data Visualization, Data Analysis, Natural Language Processing, Market Data, Marketing, Performance Analysis

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Analyst

      Skills you'll gain: Business Analysis, Requirements Elicitation, Business Process Modeling, Data Storytelling, Stakeholder Management, Process Mapping, Pivot Tables And Charts, Agile Methodology, Requirements Management, Digital Transformation, Dashboard, Requirements Analysis, Work Breakdown Structure, Business Requirements, Stakeholder Engagement, Data Cleansing, Excel Formulas, Business Analytics, Business Workflow Analysis, Business Systems Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Practice

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Web Analytics, Analytics, Business Analytics, Digital Marketing, Data Analysis, Data Visualization Software, Trend Analysis, Marketing Planning, Online Advertising, Data Collection, Information Privacy

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Target Audience, Customer experience strategy (CX), Social Media Marketing, Social Media Strategy, Social Media, Key Performance Indicators (KPIs), Marketing Channel, Goal Setting, Marketing Strategies, Marketing, Facebook, Instagram, Digital Marketing, Policy Development, LinkedIn

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Campus BBVA

      Business Analytics

      Skills you'll gain: Data Storytelling, Business Analytics, Business Intelligence, Analytics, Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Probability & Statistics, Data Quality, Big Data, Statistical Methods, Statistical Inference, Statistical Hypothesis Testing, Exploratory Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Data Analytics for Business

      Skills you'll gain: Data Governance, Business Analytics, Analytics, SQL, Relational Databases, Data Analysis, Business Intelligence, Big Data, Databases, Organizational Structure, Data Management, Data Quality, Data Storage, Data Access, Cloud Computing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Theory

      Skills you'll gain: Marketing Analytics, Web Analytics, Digital Marketing, Marketing Effectiveness, Marketing Strategies, Consumer Behaviour, Online Advertising, Digital Advertising, Analytics, Data Visualization, Data Visualization Software, Business Technologies, Paid media, Customer Analysis, Data Analysis, Data-Driven Decision-Making, Social Media, Information Privacy, Media Planning, Data Collection

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Consumer Behaviour, Content Marketing, Marketing Psychology, Social Media Marketing, Marketing Communications, Social Media, Marketing, Advertising, Persuasive Communication, Behavioral Economics, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Customer Engagement, Personalized Service, Marketing, Data-Driven Decision-Making, Marketing Analytics, Business Intelligence, Digital Transformation, Market Intelligence, Artificial Intelligence, Business Strategy, Digital Marketing, Competitive Analysis, Network Analysis, Digital Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      312 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Custom Marketing Analytics Dashboard in Data Studio

      Skills you'll gain: Dashboard, Data Analysis, Business Analytics, Marketing Analytics, Business Intelligence, Data-Driven Decision-Making, Business Metrics, Data Integration

      4.5
      Rating, 4.5 out of 5 stars
      ·
      112 reviews

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Text Marketing Analytics: University of Colorado Boulder
    • IBM Business Analyst: IBM
    • Think Outside the Inbox: Email Marketing: Google
    • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
    • Introduction to Social Media Marketing: Meta
    • Business Analytics : Campus BBVA
    • Social Media Marketing: Northwestern University
    • Introduction to Data Analytics for Business: University of Colorado Boulder
    • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania

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