• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Psychology, Marketing Management, Peer Review, Supply Chain Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Work Smarter with Microsoft PowerPoint

      Skills you'll gain: Multimedia, Microsoft PowerPoint, Presentations, Microsoft 365, Collaborative Software, Productivity Software, Microsoft Windows, Editing, File Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 3: Growth Strategies

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Marketing, Entrepreneurship, Customer Acquisition Management, Business Metrics, Marketing Strategies, Marketing, Market Dynamics, Business Strategies, Search Engine Optimization, Paid media, Talent Management, People Management, Forecasting, Earned Media, Organizational Structure, Public Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Virtual Teacher

      Skills you'll gain: Peer Review, Instructional Design, Education Software and Technology, Parent Communication, Instructional Strategies, Student Engagement, Learning Management Systems, Student Support and Services, Course Development, Collaborative Software, Developing Training Materials, Curriculum Development, Curriculum Planning, Blended Learning, Pedagogy, Teaching, Virtual Environment, Data Management, Collaboration, Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Commonwealth Education Trust

      Foundations of Teaching for Learning: Being a Teacher

      Skills you'll gain: Pedagogy, Communication Strategies, Teaching, Instructional Strategies, Course Development, Student Engagement, Working With Children, Professional Development, Self-Awareness, Cultural Diversity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: An Introduction

      Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, New Product Development, Value Propositions, Product Roadmaps, Stakeholder Management, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      939 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Principles of Management

      Skills you'll gain: Team Management, Team Building, Business Ethics, Employee Coaching, Influencing, Leadership and Management, People Management, Conflict Management, Project Management, Coaching, Leadership Studies, Decision Making, Relationship Building, Organizational Strategy, Communication, Business Communication, Active Listening, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      550 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Liderazgo efectivo para el siglo XXI

      Skills you'll gain: Emotional Intelligence, Self-Awareness, Resilience, Personal Development, Teamwork, Storytelling, Experimentation, Team Management, Community Development, Social Skills, Leadership, Persistence, Mindfulness, Initiative and Leadership, Adaptability, Ethical Standards And Conduct, Strategic Leadership, Complex Problem Solving, Empathy, Systems Thinking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Optimizing a Website for Google Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Client Services, Content Strategy, Competitive Analysis, Google Analytics, Forecasting, Digital Marketing, Expectation Management, Content Marketing, Marketing, Key Performance Indicators (KPIs), Performance Reporting, Internal Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Leveraging AI for Enhanced Content Creation

      Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Business Analysis, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      914 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      D

      Duke University

      Renewable Energy and Green Building Entrepreneurship

      Skills you'll gain: Innovation, Entrepreneurship, Team Building, Business Modeling, Environmental Issue, Business Planning, New Business Development, Business Strategy, Corporate Sustainability, Business Development, Entrepreneurial Finance, Action Oriented, Environment and Resource Management, Stakeholder Engagement, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…575859…390

    In summary, here are 10 of our most popular social media marketing courses

    • Implementación del Marketing Mix: IE Business School
    • Work Smarter with Microsoft PowerPoint: Microsoft
    • Entrepreneurship 3: Growth Strategies: University of Pennsylvania
    • Virtual Teacher: University of California, Irvine
    • Foundations of Teaching for Learning: Being a Teacher: Commonwealth Education Trust
    • Product Management: An Introduction: IBM
    • Principles of Management: Johns Hopkins University
    • Liderazgo efectivo para el siglo XXI: Universidad de los Andes
    • Optimizing a Website for Google Search: University of California, Davis
    • Leveraging AI for Enhanced Content Creation : Coursera Instructor Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok