• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Pricing Strategy Course Catalog

    • U

      University of Virginia

      Digital Business Strategy

      Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Brand Loyalty, Customer experience strategy (CX), Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • E

      Erasmus University Rotterdam

      Advanced Valuation and Strategy - M&A, Private Equity, and Venture Capital

      Skills you'll gain: Strategic Decision-Making, Business Valuation, Private Equity, Mergers & Acquisitions, Game Theory, Strategic Thinking, Financial Analysis, Business Strategy, Return On Investment, Investment Banking, Cash Flows, Corporate Finance, Competitive Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Firm Level Economics: Consumer and Producer Behavior

      Skills you'll gain: Supply And Demand, Economics, Business Economics, Market Dynamics, Tax, Resource Allocation, Consumer Behaviour, Price Negotiation, Cost Management, Production Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Intermediate · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Data Ethics, Market Opportunities, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Team Building, Machine Learning, Strategic Thinking, Data Science, Needs Assessment, Deep Learning, Business Ethics, Artificial Neural Networks, Engineering Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • U

      Università Bocconi

      Private Equity and Venture Capital

      Skills you'll gain: Private Equity, Business Valuation, Entrepreneurial Finance, Capital Markets, Mergers & Acquisitions, Investments, Financial Management, Legal Risk, Tax Laws, Entrepreneurship, Due Diligence, Negotiation, Cash Flows

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.8K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Customer Analysis, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Strategy and Governance

      Skills you'll gain: Data Ethics, Data Governance, Personally Identifiable Information, Data Security, Governance, Business Strategy, Organizational Strategy, Business Transformation, Artificial Intelligence, Ethical Standards And Conduct, Machine Learning, Innovation, Algorithms, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      300 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Content Marketing, Social Media Strategy, Consumer Behaviour, Influencing, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Leading the Modern Day Business

      Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Market Opportunities, Technology Strategies, Information Technology, Customer Insights, Corporate Strategy, Business Strategy, Process Design, Large Language Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20K reviews

      Beginner · Specialization · 3 - 6 Months

    Pricing Strategy learners also search

    Strategy
    Brand Strategy
    Competitive Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    1…789…225

    In summary, here are 10 of our most popular pricing strategy courses

    • Digital Business Strategy: University of Virginia
    • Introduction to Marketing: University of Pennsylvania
    • Advanced Valuation and Strategy - M&A, Private Equity, and Venture Capital: Erasmus University Rotterdam
    • Firm Level Economics: Consumer and Producer Behavior: University of Illinois Urbana-Champaign
    • AI For Everyone: DeepLearning.AI
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • Private Equity and Venture Capital: Università Bocconi
    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Introduction to Social Media Marketing: Meta
    • AI Strategy and Governance: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok