• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • Status: Preview
      Preview
      D

      Duke University

      Medical Neuroscience

      Skills you'll gain: Neurology, Anatomy, Mental and Behavioral Health, Behavioral Health, Psychology, Medical Science and Research, Pharmacology, Pathology, Biology, Molecular Biology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3K reviews

      Advanced · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Deep Learning with PyTorch, Keras and Tensorflow

      Skills you'll gain: PyTorch (Machine Learning Library), Keras (Neural Network Library), Deep Learning, Reinforcement Learning, Unsupervised Learning, Artificial Neural Networks, Generative AI, Tensorflow, Applied Machine Learning, Statistical Methods, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Computer Vision, Probability & Statistics, Image Analysis, Supervised Learning, Machine Learning, Python Programming, Machine Learning Algorithms, Natural Language Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.9K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Sales Strategy, Pharmacology, Intellectual Property, Strategic Partnership, Regulatory Affairs, Bioinformatics, Laboratory Research, New Business Development, Product Lifecycle Management, Market Dynamics, Business Development, Chemistry, Business Strategy, Portfolio Management, Health Care Procedure and Regulation, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Value Propositions, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing, Brand Strategy, Market Analysis, Market Trend, Competitive Analysis, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      974 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Financial Management

      Skills you'll gain: Mergers & Acquisitions, Portfolio Management, Financial Statements, Financial Analysis, Investments, Finance, Financial Management, Capital Budgeting, Corporate Finance, Financial Statement Analysis, Financial Accounting, Cash Flows, Business Valuation, Return On Investment, Accounting, Accrual Accounting, Revenue Recognition, Financial Policy, Behavioral Economics, Risk Management

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Business Analytics

      Skills you'll gain: Predictive Modeling, Data Storytelling, Data Presentation, Predictive Analytics, Exploratory Data Analysis, Data Governance, Business Analytics, Analytics, Statistical Modeling, Operations Research, Relational Databases, Data Visualization, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Big Data, Business Analysis, Databases, Organizational Structure, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Marketing, Marketing Strategies, Marketing Channel, Digital Advertising, Market Dynamics, Digital Marketing, Consumer Behaviour, Product Development, Digital Transformation, Innovation, Brand Management, Product Promotion, Retail Sales, Customer Engagement, Content Creation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Campaigns, Social Media Management, Target Audience, Content Creation, Brand Strategy, Marketing Analytics, Digital Marketing, Brand Awareness, Digital Advertising, Performance Reporting, Advertising Campaigns, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Consumer Behaviour, Content Marketing, Marketing Psychology, Social Media Marketing, Marketing Communications, Social Media, Marketing, Advertising, Persuasive Communication, Behavioral Economics, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Clinical Trials Data Management and Quality Assurance

      Skills you'll gain: Clinical Data Management, Data Quality, Clinical Trials, Data Entry, Data Management, Quality Assurance, Data Sharing, Medical Privacy, Data Integrity, Data Cleansing, Data Collection, Personally Identifiable Information, Data Validation, Data Security, Patient Treatment, Event Monitoring, Continuous Monitoring, Statistical Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      158 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Building Candlestick Charts with Google Sheets

      Skills you'll gain: Technical Analysis, Trend Analysis, Market Trend, Google Sheets, Data Visualization, Market Data, Forecasting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      294 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Blockchain, Consumer Lending, Financial Regulations, Financial Services, Payment Processing, Portfolio Management, Digital Assets, Mobile Banking, Financial Market, Investment Management, Emerging Technologies, Investments, Lending and Underwriting, Artificial Intelligence and Machine Learning (AI/ML), Insurance, Credit/Debit Card Processing, Finance, Asset Management, Return On Investment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.8K reviews

      Beginner · Specialization · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…141516…314

    In summary, here are 10 of our most popular market research courses

    • Medical Neuroscience: Duke University
    • IBM Deep Learning with PyTorch, Keras and Tensorflow: IBM
    • Drug Development Product Management: University of California San Diego
    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Financial Management: University of Illinois Urbana-Champaign
    • Advanced Business Analytics: University of Colorado Boulder
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • From Likes to Leads: Interact with Customers Online: Google
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Clinical Trials Data Management and Quality Assurance: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok