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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Online Advertising, Digital Advertising, Search Engine Marketing, Social Media, Contextual Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Strategy, Paid media, Campaign Management, Keyword Research, Search Engine Optimization, Facebook, Data Ethics, Pinterest, Instagram, Media Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      789 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      H

      HEC Paris

      Entrepreneurship Strategy: From Ideation to Exit

      Skills you'll gain: Entrepreneurship, Ideation, Innovation, Human Resources, Business Strategy, Business Development, Growth Strategies, Sales Strategy, Financial Analysis, Self-Awareness, Cash Management, Team Building, Rapport Building, Fundraising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Campaign Management, Marketing Strategies, Marketing, MarTech, Consumer Behaviour, Digital Marketing, Digital Media Strategy, Digital Advertising, Market Trend, Social Media, Customer Engagement, Trend Analysis, Strategic Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Pricing Strategy Optimization

      Skills you'll gain: Market Dynamics, Price Negotiation, Presentations, Competitive Analysis, Strategic Marketing, Revenue Management, Consumer Behaviour, Product Lifecycle Management, Demand Planning, Business Strategy, Customer Analysis, Value Propositions, Game Theory, Marketing Psychology, Customer Insights, Regression Analysis, Product Management, Economics, Retail Sales, Product Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      912 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Social Media Management

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Strategy, Social Media Marketing, Content Creation, Content Performance Analysis, Instagram, Content Management, Brand Strategy, Content Marketing, Brand Awareness, Facebook, Storytelling, Calendar Management, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Strategic Thinking, Organizational Strategy, Organizational Structure, Strategic Leadership, Strategic Decision-Making, Peer Review, Strategic Planning, Plan Execution, Project Management, Competitive Analysis, Performance Measurement, Culture Transformation, Business Planning, Innovation, Corporate Strategy, Market Analysis, Resource Management, Global Marketing, Project Implementation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Email Marketing, Digital Marketing, Google Analytics, Google Ads, Marketing Strategies, Social Media Campaigns, Marketing, Digital Advertising, Search Engine Optimization, A/B Testing, Web Analytics, Web Analytics and SEO, Advertising Campaigns, Lead Generation, Facebook, Marketing Analytics, Performance Measurement, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Digital Business Strategy

      Skills you'll gain: Digital Transformation, Intellectual Property, Technology Strategies, Business Strategy, Business Modeling, Data-Driven Decision-Making, Market Opportunities, Competitive Analysis, Innovation, Market Dynamics, Emerging Technologies, Computing Platforms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      109 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Marketing Strategy for Entrepreneurs

      Skills you'll gain: Closing (Sales), Customer Analysis, Sales Process, Marketing, Marketing Strategy and Techniques, Business Marketing, Cold Calling, Marketing Strategies, Sales, Strategic Marketing, Market Analysis, Sales Strategy, Entrepreneurship, Target Market, Market Opportunities, Growth Strategies, Market Research, Consumer Behaviour, Digital Marketing, Advertising

      4.4
      Rating, 4.4 out of 5 stars
      ·
      155 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Marketing Channel, Target Audience, Customer Insights, Content Marketing, Persona Development, Performance Metric, E-Commerce, Email Marketing, Social Media Marketing, Customer Communications Management, Business Metrics, Brand Marketing, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      211 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
    • Digital Marketing Trends: Coursera Instructor Network
    • Pricing Strategy Optimization: University of Virginia
    • Social Media Management : Meta
    • Strategic Management and Innovation: Copenhagen Business School
    • Marketing Digital: Universidade de São Paulo
    • Digital Business Strategy: University of Virginia
    • Marketing Strategy for Entrepreneurs: EIT Digital
    • Small Business Marketing Using YouTube: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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