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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Marketing Channel, Digital Marketing, E-Commerce, Performance Measurement, Data-Driven Decision-Making, Marketing, Marketing Strategies, Digital Advertising, Marketing Analytics, Customer Analysis, Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Advertising, Online Advertising, Persona Development, Digital Marketing, Keyword Research, Marketing, Web Analytics and SEO, Marketing Strategies, Pay Per Click Advertising, Target Audience, Customer Acquisition Management, Customer Engagement, Advertising, Web Content

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Social Media Marketing, Email Marketing, Web Analytics, Search Engine Optimization, Social Media, Digital Advertising, Google Ads, Marketing Strategies, Web Design and Development, Online Advertising, Google Analytics, Advertising Campaigns, Marketing Analytics, Performance Measurement

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Customer Relationship Management, Digital Media Strategy, Marketing Communications, Search Engine Marketing, Digital Marketing, Analytics, Marketing Planning, Marketing, Web Analytics, Campaign Management, Business Analytics, Direct Marketing, User Experience, Digital Transformation, Data Analysis, Marketing Strategies, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Campaign Management, Marketing Strategies, Marketing, MarTech, Consumer Behaviour, Digital Marketing, Digital Media Strategy, Digital Advertising, Market Trend, Social Media, Customer Engagement, Trend Analysis, Strategic Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Paid media, Social Media, Data Storytelling, Target Audience, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Content Creation, Marketing Effectiveness, Content Performance Analysis, Customer experience strategy (CX), Advertising Campaigns, Marketing Budgets, Instagram, Presentations, Digital Marketing, Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Campaign Management, Paid media, Digital Media Strategy, Social Media Marketing, Earned Media, Digital Marketing, Owned Media, Marketing, Marketing Strategies, Business Planning, Entrepreneurship, Marketing Design, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      764 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Web Analytics and SEO, Digital Advertising, Email Marketing, Search Engine Optimization, Digital Marketing, Social Media Management, Social Media Campaigns, Google Ads, AI Personalization, Target Audience, Content Marketing, Performance Analysis, E-Commerce, Generative AI, Paid media, Growth Strategies, Strategic Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      27 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Digital Marketing

      Skills you'll gain: Promotional Strategies, Content Marketing, Marketing Communications, Digital Marketing, Target Audience, Product Promotion, Marketing Strategies, Social Media Marketing, Marketing Planning, Strategic Marketing, Customer Relationship Management, Advertising, Customer Insights, AI Personalization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Web Analytics, Marketing Analytics, Search Engine Marketing, Marketing Automation, Marketing Effectiveness, Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Social Media Marketing, Return On Investment, Keyword Research, Data Presentation, Marketing Strategies, Performance Reporting, Search Engine Optimization, Google Analytics, Marketing Channel, A/B Testing, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      272 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

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    1234…305

    In summary, here are 10 of our most popular digital marketing courses

    • Google Digital Marketing & E-commerce: Google
    • Foundations of Digital Marketing and E-commerce: Google
    • Attract and Engage Customers with Digital Marketing: Google
    • Digital Marketing: Illinois Tech
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Digital Marketing Trends: Coursera Instructor Network
    • Meta Social Media Marketing: Meta
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • IBM Digital Marketing and Growth Hacking: IBM
    • Digital Marketing: Adobe

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Start by identifying the area of digital marketing you want to focus on—social media, SEO, analytics, email marketing, or paid advertising.

    • For a well-rounded career path, consider the Google Digital Marketing & E-commerce Certificate, which covers marketing channels, customer engagement, and tools like Shopify and Google Ads.
    • To develop SEO, content, and strategy skills, try Digital Marketing Specialization by the University of Illinois.
    • For a fast, tactical dive into specific tools, explore Meta Social Media Marketing Professional Certificate. ‎

    These beginner-friendly options are designed to help you get started without prior experience:

    • Google Digital Marketing & E-commerce Certificate – Covers the full marketing funnel and e-commerce fundamentals.
    • Marketing in a Digital World by the University of Illinois – A great introduction from an academic lens.
    • Meta Social Media Marketing – Tailored for beginners interested in growing an audience through social platforms.‎
    • A course teaches a focused skill or concept, such as The Strategy of Content Marketing by UC Davis.
    • A Specialization helps you master a broader area through a series of courses—for example, the Digital Marketing Specialization from Illinois covers SEO, SEM, social, and analytics.
    • A Professional Certificate prepares you for job roles and includes real-world tools and portfolio projects—like the Google Digital Marketing & E-commerce Certificate or Meta Marketing Analytics Certificate.‎

    Take our short quiz to find the course that best fits your goals—whether you’re exploring SEO, social media strategy, analytics, or certifications like Google Digital Marketing & E-commerce. Take the quiz to find your ideal starting point.

    Want to explore your options first? Use ChatGPT to compare top-rated digital marketing courses based on your interests. ‎

    Yes. You can start learning digital marketing on Coursera for free in two ways:

    • Preview the first module of many digital marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
    • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs.

    If you want to keep learning, earn a certificate in digital marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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