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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,208 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

SP

Aug 8, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

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1576 - 1600 of 1,646 Reviews for The Strategy of Content Marketing

By Mandy W

May 18, 2020

Lots of good information, could def trim the fat. Its very repetative.

By Parth B S

May 26, 2020

First 2 Weeks are okay...

Audio podcasts are boring from third week...

By Katrina M

Aug 9, 2020

Not very thorough on what to do and how to execute what you learn.

By Soraia M

Apr 17, 2020

It was a good experience to update my marketing knowledge

By Sujit D

Jun 10, 2020

This course is very important in marketing sector..

By vinodkumar

Dec 11, 2018

Good one, Good for beginners for content writers.

By Khoi N

Sep 21, 2021

Should include more about digital video

By Yensi m g t

Nov 28, 2024

Es un excelente curso y aprendisaje

By yasmeen o m

Sep 19, 2022

too many podcasts with no point

By Sally P

May 24, 2020

Lots to read, little practise.

By yash t

Apr 26, 2020

it should having more stuff

By MUHAMMAD A Q

Jan 24, 2020

It can be more interactive.

By Ranjith R

May 8, 2020

Couldn't find the podcast

By GiuliaTubiello

Aug 3, 2020

Loved the readings.

By Neehal B

Sep 15, 2020

It was average

By Sajjad m z

Apr 18, 2024

certificate?

By VICTORIA J

Oct 27, 2022

interesting

By Luz M R T

Nov 21, 2024

Excelente

By Santiago B

Aug 30, 2024

NORMAL

By Hasib U

Jul 6, 2020

good

By ZHANG Y

May 28, 2019

DONE

By ديانا م

Sep 11, 2024

تمت

By Alex D

Jul 2, 2020

https://bagplanet.top/learn/content-marketing/discussions/all/threads/cSLsGjdHQYui7Bo3RwGLdg/replies/iGnP1tusQHapz9bbrDB2Cg

Quite literally the worst course of all time. I really tried to enjoy this course. I poured time into and read the readings but I've just come to the conclusion that you can live without it. A complete waste of time done by Sonia Simone who just can't wait to provide and bestow gargantuan and colossal praise on her lord and savior, the king of content marketing himself Mr. Brian Clark!

My god that was dreadful, he's a man with a blog that Jesus on a surfboard. Not exactly the gold standard for unique individuals. But this is not hate for Brian, he seemed like a normal person in the dreadfully boring podcast sessions that you'll be required to sit through.

For a course that talks about engaging your audience they sure did their best to make it as bland and unoriginal as it could have been. Please do much better next time. You have a good base, just a flat out terrible way of executing.

By Nick A

Jul 11, 2023

There are two reasons why I rated this as 2*. Firstly , this shows that great content does not necessarily equal a course. The content in the course is top notch, but it is mostly delivered in a series of podcasts rather than in a structured lesson format. What's more the assignments don't always match. Probably worst of all, it is far too easy to pass the course. The multiple choice quizzes just require common sense. I passed module 5 without listening to any of the content. The peer-assessment are an absolute joke. I was graded 100% by my peers and my submissions were weak. 12 of the 14 submissions I peer-reviewed were terrible, but I bet they all passed with 100% too (or at least they were by others except for me). Passing this course is uttelry meaningless, but if you have good self-study skills, a student could, if they chose, learn a lot from the content

By Cosmos

Feb 21, 2021

The course is exceptional, I have learned so many things regarding marketing, content writing and strategic use of it. There were amazing exercises to understand profiling my niche and how to write compelling headline. Each and every piece of knowledge was great. For this I gave 2 starts, I would have given 5 stars if the author of the content would not have attacked and profiled my country, Romania in the content, with allusion that Romania is a country of IT law infringers. THIS IS HIGHLY UNETHICAL, RACIST AND PREJUDICIVE AGAINST MY COUNTRY. I am surprised that Coursera did not react till now to change anything in this direction. Maybe because this kind of talk is highly approved and accepted.