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Learner Reviews & Feedback for AI Applications in Marketing and Finance by University of Pennsylvania
438 ratings
About the Course
In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business.
Top reviews
AG
May 7, 2022
One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.
RN
Jan 4, 2025
Excellent class, I like to express my gratitude to our teachers for sharing their knowledge and putting together very valuable information. I recommend this class a lot.
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76 - 76 of 76 Reviews for AI Applications in Marketing and Finance
By William W F
•Jun 19, 2025
Finance/Credit risk analysis had virtually nothing to do with AI ... AI was mentioned in passing at the end.