Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
Analysing: Numeric and digital literacies Specialization
Get in-depth knowledge of a subject
(285 reviews)
Beginner level
No prior experience required
Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(285 reviews)
Beginner level
No prior experience required
Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Overview
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
Skills you'll gain
- Customer Data Management
- Business Valuation
- Marketing Analytics
- Governance
- Accounting
- Management Accounting
- Financial Management
- Financial Modeling
- Data Visualization
- Digital Media Strategy
- Financial Analysis
- Corporate Finance
- Business Analytics
- Data-Driven Decision-Making
- Data Storytelling
- Data Analysis
- Financial Statements
- Customer Insights
- Budgeting
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
48 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Macquarie University
Specialization - 4 course series
What you'll learn
Demonstrate an understanding of the development of financial statements
Investigate and analyse financial statements in practice
Apply financial ratios for purposes of understanding and synthesising business position and performance
Apply a range of management accounting techniques to generate and evaluate complex ideas and concepts to improve decision making
Skills you'll gain
Category: Financial Accounting
Category: Financial Statements
Category: Financial Analysis
Category: Management Accounting
Category: Financial Forecasting
Category: Cash Flows
Category: Budgeting
Category: Financial Modeling
Category: Governance
Category: Accounting
Category: Business Valuation
Category: Corporate Strategy
Category: Strategic Decision-Making
Category: Performance Measurement
Category: Financial Management
What you'll learn
Explain the role of financial management in assessing the ongoing financial health and performance of organisations
Demonstrate an understanding of financial management tools and techniques for financial analysis and modeling
Use analytical techniques to make financial decisions related to financing operations and valuation of organisations and investment opportunities
Skills you'll gain
Category: Corporate Finance
Category: Cash Flows
Category: Business Valuation
Category: Risk Analysis
Category: Capital Budgeting
Category: Working Capital
Category: Financial Analysis
Category: Return On Investment
Category: Equities
Category: Financial Management
Category: Performance Measurement
Category: Financial Modeling
What you'll learn
Skills you'll gain
Category: Data Cleansing
Category: Probability Distribution
Category: Predictive Modeling
Category: Descriptive Statistics
Category: Correlation Analysis
Category: Data-Driven Decision-Making
Category: Forecasting
Category: Business Intelligence
Category: SAS (Software)
Category: Business Analytics
Category: Dashboard
Category: Data Analysis
Category: Histogram
Category: Data Storytelling
Category: Statistics
What you'll learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you'll gain
Category: Big Data
Category: Digital Marketing
Category: Social Media Marketing
Category: Customer Insights
Category: Customer Data Management
Category: Data Analysis
Category: Consumer Behaviour
Category: Marketing Analytics
Category: Customer experience strategy (CX)
Category: Digital Media Strategy
Category: Data Integration
Category: Data-Driven Decision-Making
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Frequently asked questions
There are four courses in this Specialization. Each course contains six modules and we estimate about 6-5 hours learner time on task per module. The courses are self-paced and time to complete can vary from learner to learner depending on their preferred pace.
No specific background knowledge is required to take this Specialisation.
No you do not need to take the courses in a specific order. What order you take the courses is entirely up to you!
More questions
Financial aid available,