University of Pennsylvania
Business Analytics Specialization
University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

202,577 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(16,712 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,712 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 111 hours

What you'll learn

Skills you'll gain

Category: Predictive Analytics
Category: Customer Insights
Category: Consumer Behaviour
Category: Data-Driven Decision-Making
Category: Predictive Modeling
Category: Data Collection
Category: Descriptive Analytics
Category: Customer Analysis
Category: Process Improvement and Optimization
Category: Descriptive Statistics
Category: Regression Analysis
Category: Correlation Analysis
Category: Data Analysis
Category: Business Analysis
Category: Advanced Analytics
Category: Revenue Management
Category: Business Analytics
Category: Analytics
Category: Marketing Analytics
Operations Analytics

Operations Analytics

Course 210 hours

What you'll learn

Skills you'll gain

Category: Simulation and Simulation Software
Category: Forecasting
Category: Risk Analysis
Category: Decision Making
Category: Microsoft Excel
Category: Probability Distribution
Category: Decision Tree Learning
Category: Process Optimization
Category: Business Analytics
Category: Predictive Analytics
Category: Analytics
Category: Data-Driven Decision-Making
Category: Inventory Control
Category: Descriptive Analytics
Category: Demand Planning
Category: Operations Management
Category: Spreadsheet Software
Category: Advanced Analytics
Category: Operational Analysis
Category: Business Risk Management
People Analytics

People Analytics

Course 38 hours

What you'll learn

Skills you'll gain

Category: People Analytics
Category: Organizational Effectiveness
Category: Talent Management
Category: Network Analysis
Category: Predictive Analytics
Category: Employee Retention
Category: Performance Management
Category: Diversity Equity and Inclusion Initiatives
Category: Workforce Management
Category: Performance Measurement
Category: Collaboration
Category: Workforce Planning
Category: Analytics
Category: Data-Driven Decision-Making
Category: Employee Performance Management
Category: Data Analysis
Category: Human Resources Management and Planning
Accounting Analytics

Accounting Analytics

Course 49 hours

What you'll learn

Skills you'll gain

Category: Financial Analysis
Category: Anomaly Detection
Category: Predictive Analytics
Category: Revenue Recognition
Category: Financial Forecasting
Category: Performance Analysis
Category: Key Performance Indicators (KPIs)
Category: Financial Accounting
Category: Accounting
Category: Finance
Category: Advanced Analytics
Category: Auditing
Category: Financial Modeling
Category: Financial Statement Analysis
Category: Business Metrics
Category: Analytics
Category: Business Analytics
Business Analytics Capstone

Business Analytics Capstone

Course 513 hours

What you'll learn

Skills you'll gain

Category: Digital Advertising
Category: Business Analytics
Category: Performance Measurement
Category: Peer Review
Category: Data-Driven Decision-Making
Category: Strategic Decision-Making
Category: Advertising
Category: Project Design
Category: Business Strategy
Category: Business Planning
Category: Data Analysis
Category: Analytical Skills

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course125,929 learners
Sergei Savin
University of Pennsylvania
2 Courses173,631 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions