Universidad de Palermo
Dirección y Gestión de Negocios Specialization
Universidad de Palermo

Dirección y Gestión de Negocios Specialization

Sumérgete en el universo de la gestión de empresas. Explora diferentes herramientas de gestión, fundamentales para desempeñarte en el ámbito empresarial y de negocios

Roberto de Gori
Esteban Maccari
Estela Trepat

Instructors: Roberto de Gori

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Beginner level

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1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(102 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Importancia del desarrollo estratégico y del marketing.

  • Sistemas ágiles de gestión.

  • Management de sistemas de información y procesos, integración de la tecnología con el negocio de la empresa.

Details to know

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Taught in Spanish

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Specialization - 4 course series

What you'll learn

  • Importancia del desarrollo estratégico en la gestión de capital humano.

  • Conceptos más actualizados en la gestión de las personas.

  • Cómo se agrega valor competitivo a través del desarrollo e implementación de las mejores prácticas de gestión.

Skills you'll gain

Category: Talent Management
Category: Human Resource Strategy
Category: Branding
Category: Employee Retention
Category: Recruitment Strategies
Category: Employee Training
Category: Performance Management
Category: Leadership Development
Category: Talent Acquisition
Category: Human Resources Management and Planning
Category: Human Capital
Category: Workforce Development
Category: Organizational Strategy
Category: Culture Transformation
Category: Organizational Development
Fundamentos del Marketing

Fundamentos del Marketing

Course 28 hours

What you'll learn

  • Principales conceptos y aspectos del marketing como disciplina empresarial.

  • Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.

  • Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.

Skills you'll gain

Category: Target Market
Category: Brand Management
Category: Value Propositions
Category: Consumer Behaviour
Category: Branding
Category: Marketing
Category: Strategic Marketing
Category: Product Marketing
Category: Marketing Strategies
Category: Customer Insights
Category: Marketing Operations
Category: Market Share

What you'll learn

  • Analizar y comprender apropiadamente el modo en el que el contexto económico influye sobre el desempeño de una empresa.

  • Identificar las variables macroeconómicas más relevantes, sus determinantes y cómo deben ser interpretadas en el proceso de toma de decisiones.

  • Identificar los mecanismos a través de los cuales el Estado puede influir sobre el funcionamiento de un mercado o de la economía en general.

Skills you'll gain

Category: Business Economics
Category: Economics
Category: Supply And Demand
Category: Economic Development
Category: International Finance
Category: Policy Analysis
Category: Market Dynamics
Category: Public Policies
Category: Business
Category: Consumer Behaviour
Category: Decision Making
Category: Market Analysis

What you'll learn

  • Rol de operaciones y IT dentro de una organización. Integración de la tecnología con el negocio de la empresa.

  • Distintos aspectos del management de procesos y sistemas de información de una empresa.

  • Principales beneficios, costos y riesgos relacionados con la información y los procesos de negocio.

Skills you'll gain

Category: Information Systems
Category: Enterprise Resource Planning
Category: Customer Relationship Management
Category: Continuous Improvement Process
Category: Business Process Management
Category: Business Intelligence
Category: IT Management
Category: Business Operations
Category: Operations Management
Category: Technical Services
Category: Quality Management
Category: IT Infrastructure
Category: Business Technologies
Category: Leadership and Management
Category: Business Strategy
Category: Business Process Improvement
Category: Information Technology

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Instructors

Roberto de Gori

Top Instructor

Universidad de Palermo
1 Course7,158 learners

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