IBM
Generative AI for Executives and Business Leaders Specialization
IBM

Generative AI for Executives and Business Leaders Specialization

Leverage genAI to drive strategic innovation. Identify genAI use cases and strategies for your organization and create your own tailored plan in just 10 hours. No technical experience required.

IBM AI Academy
Bethany Hudnutt

Instructors: IBM AI Academy

7,011 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(204 reviews)

Intermediate level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(204 reviews)

Intermediate level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Step-by-step approach to formulate strategic genAI business applications that drive innovation in your organization

  • How to apply genAI best practices in various business areas, including customer service, marketing, HR, ITOps, FinOps, and finance 

  • Formulate a genAI integration strategic use case and solution, including compliance and governance, suited to the needs of your business function

  • Use genAI for brainstorming and reflective thinking to develop strategic AI initiatives 

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IBM

Specialization - 3 course series

What you'll learn

  • Understand the history and impact of generative AI for business

  • Learn about the importance of your data in relation to business AI

  • Know the importance of trust, transparency and governance

  • Apply generative AI to key use cases like customer service and application modernization

Skills you'll gain

Category: Generative AI
Category: Large Language Modeling
Category: Competitive Analysis
Category: Artificial Intelligence
Category: Customer Service
Category: ChatGPT
Category: Digital Transformation
Category: OpenAI
Category: Operational Efficiency
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Data Modeling
Category: Business Transformation
Category: Governance
Category: Business Strategy
Category: Data Ethics

What you'll learn

  • How you can drive ROI with GenAI

  • Strategically aligning your use case and an appropriate GenAI solution suited to your needs

  • Impact of GenAI compliance and governance in relation to your organization

  • Plausible effects of GenAI cross-functionally, and in marketing, HR, ITOps, FinOps, and finance

Skills you'll gain

Category: Generative AI
Category: Artificial Intelligence
Category: Data Quality
Category: Information Technology Operations
Category: Law, Regulation, and Compliance
Category: Strategic Leadership
Category: Scalability
Category: Business Marketing
Category: Hybrid Cloud Computing
Category: Business Strategy
Category: Human Resources
Category: Data Ethics
Category: Finance
Category: Data Strategy
Category: Prompt Engineering
Category: Return On Investment
Category: Technology Strategies

What you'll learn

  • Step-by-step how to formulate plausible genAI business applications for your organization

  • How to mitigate AI implementation risks

  • Best practices for ensuring valid, useful AI output

  • Factors to consider when assessing AI implementation feasibility 

Skills you'll gain

Category: Prompt Engineering
Category: Generative AI Agents
Category: Brainstorming
Category: Cost Benefit Analysis
Category: Strategic Decision-Making
Category: Generative AI
Category: Operational Efficiency
Category: Needs Assessment
Category: Business Process Automation
Category: Ideation
Category: Feasibility Studies
Category: Strategic Thinking
Category: Proposal Writing

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

IBM AI Academy
IBM
3 Courses37,553 learners

Offered by

IBM

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions