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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Twitter, LinkedIn, and YouTube Marketing

      Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Digital Advertising, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Video Production, Advertising, Selling Techniques, Content Creation, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Small Business Marketing Using Facebook

      Skills you'll gain: Facebook, Marketing Analytics, Digital Advertising, Advertising, Social Media Content, Content Development and Management, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      251 reviews

      Mixed · Guided Project · Less Than 2 Hours

    • U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Content Creation, Social Media Content, Design Elements And Principles, Typography, Web Content, Design, Web Content Accessibility Guidelines, Generative AI, Multimedia, Social Media, Graphic and Visual Design, Storytelling, Creative Design, Infographics, Social Media Strategy, Content Performance Analysis, Storyboarding, Data Ethics, Adobe Creative Cloud, Graphic and Visual Design Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      976 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Public Relations and Communications Associate

      Skills you'll gain: Media Relations, Marketing and Public Relations, Editing, Content Development and Management, Stakeholder Communications, Stakeholder Management, Proofreading, Public Relations, Internal Communications, Integrated Marketing Communications, Crisis Management, Stakeholder Engagement, Content Creation, Target Audience, Marketing Communications, Communication Planning, Corporate Communications, Writing and Editing, Content Management, Public Affairs

      4.7
      Rating, 4.7 out of 5 stars
      ·
      109 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Agentic AI and AI Agents for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Generative AI, Workflow Management, Agentic systems, Productivity, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Business Process Automation, OpenAI, Personalized Service, Large Language Modeling, Automation, Business Transformation, Expense Management, Creative Thinking, Ingenuity, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for Digital Marketing Specialists

      Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Prompt Engineering, Marketing, Marketing Automation, AI Personalization, Data-Driven Decision-Making, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      B2B and Territory Sales Strategies and Techniques

      Skills you'll gain: Sales Territory Management, B2B Sales, Sales Management, Enterprise Sales, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Opportunities, Market Analysis, Sales Operations, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Social Media, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      357 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      How to Sell: An Overview of Fundamental Selling Techniques

      Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      218 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Set Up a Facebook Ads Campaign

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      390 reviews

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing strategy courses

    • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
    • Small Business Marketing Using Facebook: Coursera Project Network
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • Adobe Content Creator: Adobe
    • Microsoft Public Relations and Communications Associate: Microsoft
    • Agentic AI and AI Agents for Leaders: Vanderbilt University
    • GenAI for Digital Marketing Specialists: Coursera Instructor Network
    • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
    • Business Analytics: University of Pennsylvania
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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