Ruppal Walia Sharma has a work experience of more than 30 years spanning academia and the corporate sector. She has worked in brand management roles in the corporate sector and has been teaching courses on Brand Management and Marketing Strategy for over 20 years. She earned a PhD in the area of brand management from BITS Pilani, post her MBA. She has worked on consulting projects on branding strategy and her research and publications are largely in the area of consumer behavior and brand management. She has published several case studies and papers in reputed international journals and case repositories.