HubSpot Academy
Strategic Customer Relationship Management & Sales Technique Specialization
2,682 enrolled
HubSpot Academy

Strategic Customer Relationship Management & Sales Technique Specialization

Leading People and Teams Specialization. Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.

Included with Coursera Plus

Get in-depth knowledge of a subject

(11 reviews)

Beginner level

Recommended experience

Flexible schedule
3 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(11 reviews)

Beginner level

Recommended experience

Flexible schedule
3 months at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Develop a marketing-driven sales enablement strategy

  • Generate and manage leads with the HubSpot CRM and Sales Hub tools

  • Organize, visualize, and report on sales data with HubSpot’s CRM

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
99 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from HubSpot Academy

Specialization - 5 course series

What you'll learn

  • How to manage for sales enablement through alignment of the sales and marketing teams

  • Strategies for making connections with your buyers

  • How to enable continued customer success, even after the sale

Skills you'll gain

Category: Customer Insights
Category: Service Level Agreement
Category: Goal Setting
Category: Lead Generation
Category: Sales Training
Category: Sales Strategy
Category: Target Audience
Category: Sales Process
Category: Content Strategy
Category: Sales Enablement
Category: Customer Success Management
Category: Technology Strategies
Category: Meeting Facilitation

What you'll learn

  • How to develop an inbound sales strategy that uses social selling

  • How to identify and connect with inbound leads using an outreach sequence

  • How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

Skills you'll gain

Category: Sales Strategy
Category: Prospecting and Qualification
Category: Persona Development
Category: Customer Analysis
Category: Personalized Service
Category: Customer Engagement
Category: Sales Presentations
Category: Lead Generation
Category: Target Audience
Category: Sales Process
Category: Needs Assessment
Category: Email Marketing
Category: Sales
Category: Sales Prospecting

What you'll learn

  • How to create an effective lead management strategy and workflow

  • Lead segmentation, qualification, and nurturing within HubSpot

  • How to track lead managemetn results and report them in a dashboard

Skills you'll gain

Category: Lead Generation
Category: HubSpot CRM
Category: Prospecting and Qualification
Category: Customer Acquisition Management
Category: Sales Management
Category: Marketing Automation
Category: Performance Measurement
Category: Dashboard
Category: Sales Pipelines
Category: Sales Process
Category: Prioritization
Category: Process Mapping
Category: Workflow Management

What you'll learn

  • How to audit, clean, and organize your data with HubSpot’s CRM platform

  • Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals

  • How to create custom reports on the HubSpot dashboard with compelling data visualizations

Skills you'll gain

Category: Dashboard
Category: HubSpot CRM
Category: Data-Driven Decision-Making
Category: Lead Generation
Category: Business Strategies
Category: Customer Service
Category: Key Performance Indicators (KPIs)
Category: Business Analytics
Category: Data Presentation
Category: Performance Metric
Category: Goal Setting
Category: Business Reporting
Category: Business Metrics
Category: Customer Relationship Management
Category: Sales Process

What you'll learn

  • How to create an effective and efficient sales process

  • How to develop a sales team hiring strategy

  • How to implement an effective sales team onboarding program

Skills you'll gain

Category: Sales Process
Category: Employee Coaching
Category: Sales Training
Category: Employee Onboarding
Category: Sales Strategy
Category: Recruitment
Category: Sales Development
Category: Process Development
Category: Customer Analysis
Category: Sales Management
Category: Sales Enablement
Category: Employee Training

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Rachel Sheldon
HubSpot Academy
8 Courses4,011 learners
Tiphaine Amblard
HubSpot Academy
8 Courses10,095 learners
Kyle Jepson
HubSpot Academy
8 Courses67,356 learners

Offered by

HubSpot Academy

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Frequently asked questions